November,
2006
H&M
launches Viktor & Rolf collection
On Friday,
27 October 2006, the Dutch designers Viktor & Rolf and leading
fashion retailer H&M revealed their collection at an extravagant
fashion event in Bel Air, Los Angeles.
With the
models, including Raquel Zimmerman, who is starring in the campaign,
Viktor & Rolf for H&M, on the catwalk and the fashion
world as guests it was the most talked about fashion event this
fall. Viktor & Rolf, known for their high concept fashion
shows and modern twist on classically tailored clothes are one
of the fashion world's favourites. With this reputation the
fashion show was an extravagant way to display the new collection
of stylish wear for both men and women. Bureau Betak produced
the fashion show and event, and have earlier produced shows
for Viktor & Rolf, Hussein Chalayan, John Galliano, etc.
Viktor &
Rolf's much sought-after men's and women's lines will now be
available at prices most fashionistas can afford. A one time
collection designed by the Dutch designer duo and produced by
H&M will be available at approximately 250 selected H&M
stores in 24 markets worldwide from November 9th. A women's
collection of 35 pieces will be offered alongside a men's collection
of 25 pieces. In addition, Viktor & Rolf created this season's
most wanted accessories.
'It looks
simple, but it never is with Viktor & Rolf. There are plenty
of hidden details for the wearer's private pleasure. Subtle
and ingenious in a graphic and very modern way', says British
fashion editor Charlotte Stockdale.
The Viktor
& Rolf collection, displayed separately at H&M stores,
contains a complete wardrobe of tailored pieces, casual pieces
and party clothes. The designer duos' unmistakable wit and craftsmanship
is expressed with a love theme. The look is modern couture meet
deluxe sportswear: tuxedos for men and women, cocktail dresses
and sweatshirts and jeans.
Colours are rich forest green, raspberry red, black, nude and
grey for ladies, and black, dark green, grey, and off white
for men. Materials are pure wool or cotton for tailored pieces,
wool or silk for dresses, wool or angora for knitwear and cotton
for sweatshirts and jeans.
Viktor &
Rolf started their career in 1993 when they won the Hyères
Fashion Festival. Through exhibitions, installations, haute
couture shows, and since 2000, women's ready-to-wear, they have
received international acclaim as one of fashion's most innovative
labels. Their brand now includes a men's line, scarves, underwear,
glasses and shoes as well as a perfume range. The duo's renowned
collections comprising sharp tailoring and clever artistry sell
in over 20 countries worldwide. Their first signature store,
which is entirely upside down, has won many design awards and
was opened in Milan last year.
Contact:
H&M Hennes & Mauritz LP
47 West 34th Street, 3rd Floor
New York, N.Y. 10001
Tel: 212-564-9922
www.hm.com
