New
York, January, 2006
In 2005, New York's most prestigious museums, retail stores
and exhibition spaces hosted an unprecedented roster of Dutch
design projects, encompassing the various disciplines of fashion,
product, interiors and architecture. The Cooper-Hewitt National
Design Museum, Museum at Fashion Institute of Technology, Museum
of Arts and Design, International Contemporary Furniture Fair,
Moss, and Olympus Fashion Week featured work by the world's
leading and emerging Dutch designers. Exhibitions by Tord Boontje,
Viktor and Rolf, Hella Jongerius, Claudy Jongstra, Droog Design,
Dutch Fashion Foundation, and many more exemplified the best
of Dutch design.
Orange
Alert: Dutch Design inNew York served as an official campaign
to highlight what shaped up to be an exciting, landmark year.
For the first time, all the participating venues joined together
with one goal: to celebrate the work and creative process of
talented Dutch designers. It was the culmination of many years
of nurturing and supporting this talent by the Consulate General
of the Netherlands in New York. A milestone occurred ten years
ago, when the Museum of Modern Art introduced the highly successful
Dutch Design Café. Since then, Dutch designers have enjoyed
high profile exhibitions throughout the United States, but never
before did we see such a concentrated and unparalleled list
of events.
Kicked-off
on January 18, 2005 under the auspicies of Ambassador and Mrs.
Boudewijn J. van Eenennaam at Drive-In Studios in New York,
and followed by a wide array of events and projects, press attention
for Orange Alert and upcoming Dutch design projects has been
wonderful, with write-ups in essential media outlets such as
Style.com, Time Out New York, New York Times, Wireimage, DWR
newsletter, Washington Post, The Guardian, House & Garden,
Hint Magazine, multiple pages at Designvormgeving.nl, as well
as Mediamatic, Dutch newspaper De Telegraaf, a dedication as
“site of the month" on House of Design, and news
items on Dutch television, including NOVA and RTL news with
Max Westerman.
As
a result of the wide array of events and the great attention
it received in 2005, there has been a great amount of interest
in Orange Alert Dutch Design. Additional projects and events
have been implemented and kick-started in New York and venues
across the United States. In 2006 the Orange Alert Dutch Design
web site will therefore become a nationwide information source
that will focus on events across the country, with projects
lined up in Washington DC, Philadelphia, Chicago, Los Angeles
and other cities.
We
are truly proud of, and grateful to all the participating designers,
organizations, sponsors and individuals that have contributed
to Orange Alert Dutch Design. Be sure to visit www.dutchdesignevents.com
to get information about all the events and to be kept up-to-date
about Orange Alert Dutch Design developments
in 2006
and beyond.
For
more information:
Robert Kloos, Editor Dutchdesignevents.com
Director for Visual Arts, Architecture & Design
Consulate General of The Netherlands
One Rockefeller Plaza, 11th Floor
New York, NY 10020-2094
Tel.: 212-246-1430 ext. 237
Fax: 212-581-6594
robert@dutchdesignevents.com
Dutchdesignevents.com
is an independent site administered by the Consulate General
of The Netherlands in New York, and provides information about
Dutch design and architecture events throughout the USA.
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