ORANGE ALERT


dutch design port exhibition at milk gallery  home


© Vivid

Photo's: Thijs Wolzak


click for invitation


Bertjan Pot


Chris Kabel


Demakersvan


Hella Jongerius


Joep van Lieshout


Joris Laarman


Jurgen Bey


Richard Hutten


Simon Heijdens


Wieki Somers

May 19 - 22, 2007    open daily from 11am - 8pm

Dutch Design Port exhibition at Milk Gallery during New York Design Week 2007, Meatpacking District, New York City

Milk Gallery
450 West 15th Street
New York, NY 10011

The best compliment ever paid to Dutch Design came from an American. In 2004, Aaron Betsky, director of the Cincinnati Art Museum, published an ode to the design from the Netherlands : False Flat: Why Dutch Design is So Good. In this book, Betsky characterizes Holland as ‘the world's center of great modern design’. He says that nowhere else in the world there is “as much innovation, experimentation and sheer beauty in architecture, urban planning, industrial design, and graphic design as in this small country”.

To underpin his statement, Betsky presents in his book lavish photos of the embroidered ceramics by Hella Jongerius, the Treetrunk bench by Jurgen Bey, and the 'No sign of design'-furniture by Richard Hutten. Clever conceptions, in-your-face designs, successful examples of Dutch design.
But how Dutch are these designs actually? Just like the Bone Chair by Joris Laarman, the Random Light by Bertjan Pot, and the pieces of furniture by Atelier van Lieshout, these designs are all 'Made in Rotterdam'.

Rotterdam is the number one design city in the Netherlands. Designers are trained at the Design Academy in Eindhoven. Design shops are mushrooming in Amsterdam. But Rotterdam is the city where most designers settle after their graduation.

People with a superficial knowledge of Rotterdam might wonder about the attractiveness of this down-to-earth seaport town. Rotterdam is a city that does not open up easily. An angular, unromantic metropolis with an un-Dutch appearance – the inner city canals and stepped gables were bombed into oblivion during the Second World War. A no-nonsense working city: ‘no words but deeds’ is what the fans of the largest football club sing during matches. Rotterdam is a hospitable international city, with a multi-ethnic and multicultural population. This hospitality also extends to creative industry workers. No other municipality in the Netherlands can pride itself on an equally generous supply of workspace, and an equally productive artistic climate.

Rotterdam is therefore a dynamic city as well as a city of architecture. So many skyscrapers have in the past decades been erected in the city centre along the banks of the river Maas that the Rotterdam population lovingly call their city ‘Manhattan on the Maas’. Another reason why Rotterdam should show the very best of the Rotterdam design world in New York.

Under the title Orange Alert, an initiative of the Consulate General of the Netherlands in New York, New York's most prestigious museums, retail stores and exhibition spaces presented in 2005 an unprecedented roster of Dutch design projects. The sequel to this initiative will take place during the International Contemporary Furniture Fair. Rotterdam-based VIVID Gallery in collaboration with CBK, the Centre for the Arts Rotterdam, presents the exhibition Dutch Design Port/Orange Alert 3, a show with work by ten designers from the capital city of 'the world's center of great modern design', that is: Dutch Design, made in Rotterdam.

Work can be seen by: Bertjan Pot, Chris Kabel, Demakersvan, Hella Jongerius, Atelier van Lieshout, Joris Laarman, Jurgen Bey, Richard Hutten, Simon Heijdens, and Wieki Somers. Click here (pdf 1,6 MB) to download the exhibition brochure. All photo's were taken by Thijs Wolzak.

Contact:
Aad Krol & Saskia Copper
Designws.com
Vivid Gallery
Email: a.krol@designws.com
Tel.: +31-6-1467-5278
www.designws.com


For more info about Orange Alert:
Robert Kloos
Director for Visual Arts, Architecture & Design
Consulate General of The Netherlands
One Rockefeller Plaza, 11th Floor
New York, NY 10020-2094
Tel.: 646-557-2237
Fax: 212-581-6594
Cell: 917-640-8670
E-mail: robert.kloos@minbuza.nl
E-mail2: robert@dutchdesignevents.com
www.dutchdesignevents.com

 

About Meatpacking District Design Week 2007

The Meatpacking District, New York’s rapidly evolving design destination, will host the second annual Design Week ’07, a series of exhibitions, product launches, panel discussions, and cocktail parties. The events coincide with the International Contemporary Furniture Fair (ICFF) on May 18, 19, 20, 2007.

The renaissance of the Meatpacking District has drawn many world-renowned retailers from Vitra to Diane von Furstenberg and arts organizations such as Milk Gallery to the Whitney Museum, all of whom have staked their claim in this lively, twenty-four hour neighborhood. “New York Design Week is becoming a more vibrant design destination on the international landscape,” says Abe Gurko producer of Design Week ’07, who has spearheaded off-site design culture in the city for the past five years. “The Meatpacking District is the perfect place to stage alternative design events since so many exciting architectural and design projects are currently underway here.”

The theme for Design Week ’07 is Colliding Worlds of Design, Fashion and Art which embodies the spirit and diverse membership of the Meatpacking District Initiative. MPDI is a community based organization which co-produces Design Week ’07 in association with Abe Gurko. Design Week ‘07 features an extraordinary series of international exhibitions and panel discussions which are designed to drive daytime foot traffic to the neighborhood. “Our member retailers can participate by hosting design related exhibitions and events which we promote and populate with design industry influencers as well as aficionados”, says Annie Washburn, Executive Director, MPDI. Highlights include:

  • Bodum will exhibit their recent award winning designs at their home store which also serves as the welcome center to Design Week ’07 sponsored by Metropolitan Home
  • Milk Gallery hosts Dutch Design Port featuring new works by ten Rotterdam based designers such as Hella Jongerius, Richard Hutten and Jurgen Bey
  • Vitra presents a major installation by Ronan and Erwan Bouroullec, the French design duo.
  • Valvomo in association with Design Forum Finland presents New Finnish Design in the abandoned Down East Fish Locker
  • Gansevoort Open Air Gallery presented by Peroni features Garden Variety a “sculpture garden” of commonplace objects by curator Shonquis Moreno, Design Editor, Surface
  • New York Talks a series of high-profile panel discussions held at Bumble and Bumble hosted by New York magazine
  • A new collection of wallpaper by Flavor Paper at Michael Angelo’s Wonderland Beauty Parlor featuring ‘Scratch n’ Sniff’ fruit flavored wallpaper designs
  • Iceland Cometh, a collective of Icelandic designers presented by Iceland Air

Click here for a complete listing or here for the MPD Design Week '07 booklet

Additional exhibits will include presentations by Karim Rashid at Hotel Gansevoort, Studio Dror at Yigal Azruel, Andy Harman at Trina Turk and a lighting installation at Karkula and more. The piece d’resistance is sure to be The Happening, a block party on Gansevoort Street that Sunday May 20. The MPDI invites the invite the industry and design savvy New Yorkers to what is sure to be a memorable event complete with food, music, outdoor exhibitions and people coming together to celebrate New York Design Week.

Contact
Abe Gurko
Tel.: 212-924-0510
abe@abenyc.com
www.abenyc.com
www.meatpacking-district.com

 

 

 

 

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