Now
Available
Phaidon
Press launched new book by Adam Eeuwens & Aaron Betsky in
Fall 2004
False
Flat: Why Dutch Design is so Good
Aaron Betsky with Adam Eeuwens
Phaidon Press
9 5/8 x 6 3/4 inches
400 pp c. 1000 colour illustrations
100 black and white illustrations
$69.95
Available now
The Netherlands is currently one of the world's poles of great
modern design, a center of innovation and experimentation in
architecture, urban planning, industrial design, and graphic
design.
This book
showcases the dynamism of contemporary Dutch design and, through
a detailed exploration of the country's geography, culture,
and history, defines its particularities as a manifestation
of things intrinsically "Dutch." Eschewing a traditional
academic presentation, authors Aaron Betsky and Adam Eeuwens,
together with the renowned Dutch book designer Irma Boom, have
conceived a witty, multidimensional structure for the book that
brings to life a prolific design culture in a rich landscape
of interconnected stories.
False Flat
consists of an introduction and five illustrated text chapters
by Aaron Betsky, the director of the Netherlands Architecture
Institute. These chapters are interspersed with 16-page sections
consisting solely of selected images and extended captions,
in a unique presentation conceived by Boom.
Contact:
Liz Thompson
Senior Publicist
Phaidon Press, Inc.
140 Varick Street, 14th Floor
New York, NY 10014
Tel.: 212-652-5217
Fax: 212-652-5410
lthompson@phaidon.com
www.phaidon.com
