ORANGE ALERT


gispen at neocon chicago may 2007  home

For general questions about NeoCon® or The Chicago Merchandise Mart, please contact:

Merchandise Mart Properties, Inc.
222 Merchandise Mart Plaza,
Suite 470
Chicago, IL 60654
Tel.: 800-677-6278

Kari Kemerer
Director of Marketing
Tel: 312-527-7643
Fax: 312-379-6097
kemerer@mmart.com

Kathy Piechnik
Manager of Marketing
Tel: 312-527-7619
Fax: 312-379-6089
kpiechnik@mmart.com

www.neocon.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

June 11-13, 2007

Gispen presents at NeoCon World's Trade Fair 2007, Merchandise Mart, Chicago, IL

Designs by European Office Furniture leader Gispen have been historically recognized for their innovative nature. Consistent quality beginning in 1916 with the Gispen 412 easy chair to the most recent state of the art, Gispen SUM, a multifunctional stand and sit module and the Gispen NL have afforded Gispen the title of “Elite” in design, quality and class. Creating a better Life at Work emphasizes the necessity for applied science of equipment design, known as ergonomics for the workplace. Gispen’s design, concepts and material use are intended to maximize productivity by reducing fatigue and discomfort as recognized in the Gispen Soft-Top, the MEOS (Multi Environment Office Space) and current showcase in Living Tomorrow.

Gispen History
Industrial Designer, Willem Hendrik Gispen (1890-1981), specialized in wrought iron and ornamental metalwork. His vision was to carry his designs to the Office Furniture world and so began the inception of Gispen in 1916.

The first steel tube chairs were delivered in 1929 from the factory located in the Netherlands. This particular factory was standardized to manufacture steel furniture in serial production. The majority of the earl product lines are currently sold in large quantities.

Exhibition of the Giso-lamps and furniture at the International fair “Die Wohnung” in Stuttgart, Germany in 1927 was a footprint in history for Gispen. Renowned designers like Mart Stam, Mies van der Rohe, J.J.P. Oud and others were less favored than Gispen, as these Bauhaus designers did not own a factory of their own, as did Gispen.

The success of Stuttgart’s fair led to more International activities. Competition with the likes of Gerrit Rietveld, Marcel Breuer and Le Corbusier, Gispen boasted showrooms in Brussels, Paris, London, Cape Town and Willemstad (Curaco).

The highly respected Willem Hendrik Gispen was considered to be “the most important” Dutch representative of the so-called “ Functionalism” as his emphasis focused on the esthetical part of his design creations.
Design, Innovation and Quality are the central focal points of Gispen and remain as the core values. In his last interview, in 1981 with Max Danser for “Pulchri”, Willem Hendrik Gispen again emphasized his values in design, development and production of products, stating:

“When you make something, you may as well make it good!” “You have to study the user and the required use in order for your product to work properly.”

The Town Hall of Hilversum and the Van Nelle factory in Rotterdam are now considered to be monuments featuring Gispen on the Unesco list of Monuments.\

Followed by Willem Hendrik Gispen in 1949 was Wim Rietveld. Rietveld brought with him a completely new range of designs from home furniture products such as chairs, sofas, cabinets and tables. These products distinguished themselves from that of existing products. Standardized components were again innovatively designed to create variations.

Home furniture design ceased in the 1970’s as Gispen deemed the necessity of focus toward that of the future in office furniture. Concepts and innovation with the new designs of that era were put into production, notably the KT and ST.

More recent times have brought into existence products like the Gispen Next (1994), a four legged “building block” system and the Gispen MEOS (Multi Environment Office Space). Office concept emphasizing activity related to work environments and workstations, Gispen SoftTop, a table concept, prevents RSI by using a PUR foam covered tabletop. Gispen’s Sum, created by Ben van Berkel Sum rethinks the workstation in order to liberate the work process.

Gispen Vision
Visions of Gispen are never stale or out dated, focus and commitment to the needs of the future in the presence of today, are at the core of beliefs as seen in the Living Tomorrow project in Amsterdam (www.livingtomorrow.nl). Products displayed are either ready to market or near to market, specific to the client. Note; the office of the future with product designs such as Gispen ClubDesk, Gispen T-Desk, Gispen QB, Gispen SideCart and the conceptual Reflex and the ElasTop can easily add luxury to your home or commercial office.
A step ahead of technological, social, economic and cultural developments has prided Gispen with international corporate clients, such as Philips, Unilever, CMG Logica, ABN AMRO, Hewlett Packard. Whether the office environment is commercial or the up and coming home office, Gispen’s internal resources are able to satisfy client requirements with ease.

Contact:
John Venneman
Manager Corporate Marketing
Gispen International BV
Parallelweg West 23
4104 AZ Culemborg
Tel: +31-34-547-4211
Cell: +31-6-5339-5642
Fax: +31-34-552-0169
john.venneman@gispen.nl
www.gispen.nl