FOR
IMMEDIATE RELEASE
ORANGE
ALERT: DUTCH DESIGNERS AND CELEBRITIES KICK-OFF AN UNPRECEDENTED
YEAR OF HIGH-PROFILE EVENTS AND EXHIBITIONS THROUGHOUT NEW YORK
CITY
New
York, NY (January, 2005) Fearless Dutch design conquers the
US this year. The Consulate General of the Netherlands in New
York has assembled an impressive array of designers and celebrities
such as Murray Moss, Tord Boontje, Annette Roqué Lauer,
Frederique van der Wal and Famke Janssen to kick-off Orange
Alert: Dutch Design in New York. The event will be held on January
18 at Drive-In Studios from 6:30 8:30 P.M. Throughout the year,
New York’s premiere museums and exhibition spaces will
host an unparalleled list of Dutch design installations including
the Cooper-Hewitt, National Design Museum, Museum at Fashion
Institute of Technology, Museum of Arts and Design, Moss and
Olympus Fashion Week.
The
Orange Alert: Dutch Design in New York event serves as the official
launch of this landmark year of Dutch design activity. Exciting
exhibitions, including the world’s leading designers such
as Viktor and Rolf, Hella Jongerius and Droog Design as well
as a collective of new Dutch fashion designers, will exemplify
the best of Dutch design within fashion, art, interiors and
architecture. For the first time, all the participating venues
are joining together with one goal: to celebrate the work and
creative process of talented Dutch artists.
“This
is going to be a banner year for Dutch designers and the Consulate
is very proud of the efforts to position the designers here
in the US,” says Robert Kloos, Director for Visual Arts,
Architecture and Design. “Orange Alert: Dutch Design in
New York is the culmination of years of work in an effort to
nurture and support Dutch designers outside European borders.”
Highlights
of Dutch design in the U.S. over the past ten years include
the highly successful Dutch Design Cafe at MoMA, Dutch Design
survey exhibitions at New York and San Francisco MoMA, exhibitions
by Viktor & Rolf with Visionaire, Marcel Wanders at Material
Connexion, Hella Jongerius and Jurgen Bey at ICA Philadelphia
as well as a U.S. tour of Droog Design.
Venerable
design expert Aaron Betsky, author of the recent publication
"False Flat: Why Dutch Design Is So Good” refers
to The Netherlands as being "the world's center of great
modern design." Nowhere else is there as much innovation,
experimentation and sheer beauty in architecture, urban planning,
industrial design, and graphic design as in this small country."
During
the Orange Alert on January 18, multimedia presentations will
showcase a wide array of leading Dutch designers. A separate
fashion presentation will occupy one area of Drive-In Studios
promoting a group of Dutch fashion designers that will launch
officially during Olympus Fashion Week in September.
Orange
Alert is supported by the Netherlands Ministry of Foreign Affairs,
the Netherlands Ministry of Culture, Boudewijn J. van Eenennaam,
Netherlands Ambassador to the U.S. and Cora Minderhoud, Consul
General in New York. Surface* Magazine is the key media sponsor
for Orange Alert and the event is also proudly sponsored by
Damrak Gin, Heineken, Coolamsterdam.com and Rootstein, Inc.
About
The Consulate General of the Netherlands in New York
The Consulate serves as an intermediary between the Dutch and
American art worlds. Its goal is to stimulate Dutch art and
artists in the United States and to encourage and facilitate
cultural cooperation and exchange in the fields of architecture,
dance, design, film, heritage, literature, music, new media,
photography and the visual arts. For more information on Orange
Alert: Dutch Design in New York:
Contact:
Marina Hoffman
Adam Patrizia
LaForce Stevens
212-242-9353
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Orange Alert: Dutch Design in New York
Schedule of Events and Exhibitions
The
End - solo exhibition Tord Boontje
Moss
146-150 Greene Street
February 8 - March 8, 2005
Contact: Franklin Getchell, 212-204-7100
A massive creation by Dutch designer Tord Boontje, intended
as the final act in a trilogy of large scale Tord Boontje installations
exploring the myths inherent in universal fairy tales. The first
was his exhibition in Milan during the recent 2004 Salone del
Mobile, “Happy Ever After,” produced by Italian
furniture producer, Moroso. The second, “Forever,”
was shown in London during the September ‘04 Design Week.
Hella
Jongerius Selects: Works from the Permanent Collection
Cooper-Hewitt National Design Museum
2 East 91st Street
March 4 - September 4, 2005
Contact: Press Office, 212-849-8420 or cooperhewittpress@si.edu
Hella Jongerius will guest curate an exhibition of samplers
from the museum’s collection of over 1,000 samplers from
Great Britain, Europe and the Americas, and related objects
from all four curatorial departments and the library, including
embroidery tools, embroidery design drawings, wallcoverings
featuring embroidery motifs, and penmanship and needlework books.
Inspired by the sampler collection, Jongerius has designed original
textiles for the exhibition, which incorporate motifs from the
museum’s sampler collection and pairs the craftsmanship
of embroidery with contemporary needle-punch techniques.
Artifort
& Lande and Leolux present new furniture lines
Jacob Javits Center
11th Avenue @ 37th Street
May 14 - 17, 2005
Contact: Anton van der Lande, Universal Intertrade, The Netherlands,
+31-65-142-4461 or landear@attglobal.net
Artifort presents selected designs from their wide roster of
designers, such as Michiel van der Kley, Nel Verschuuren, Jeremy
Harvey, Bert van der Aa, Patrick Norguet, Pierre Palin, among
others Two years after the introduction of the Silly Side collection,
furniture manufacturer Leolux is again introducing new high-tech
innovation in New York: the furry Fuzzy Face. This technique
transforms the well-known, new models into seating concepts
with a soft velvet-like skin.
Pulp:
Young Dutch Graduate Students from the Design Academy Eindhoven
The Firehouse
604 East 11th Street
May 14 - 17, 2005
Contact: Tet Reuver, Design Academy Eindhoven, +31-40-239-3939,
ext.950 or tet.reuver@designacademy.nl
A year after the highly successful presentation of Improvvisare,
a project by recent graduates from the Design Academy Eindhoven
at Design Downtown at the Chelsea Hotel, a new group of graduates
will express themselves in paper and cardboard at Li Edelkoort's
Firehouse.
Dutch
at the Edge of Design: Fashion and Textiles from the Netherlands
Seventh Avenue at 27th Street
September 7 - December 10, 2005
Contact: Harumi Hotta, 212-217-5965
The Museum at F.I.T. presents an exhibition of avant-garde Dutch
Fashion and textile designs, with work by a wide range of Dutch
designers, including Gijs Bakker, Nicolette Brunklaus, Hil Driessen,
Kiki van Eijk, Niels van Eijk & Miriam van der Lubbe, Freedom
of Creation (Jiri Evenhuis & Janne Kyttanen), Hella Jongerius,
Claudy Jongstra, Yvonne Laurysen, Leendert Masselink, Eelko
Moorer, Saar Oosterhof, Bertjan Pot, Job Smeets, Marcel Wanders,
Laurens van Wieringen, Viktor & Rolf (Viktor Horsting &
Rolf Snoeren), Saskia van Drimmelen, Oscar Suleyman, Niels Klavers
& Astrid van Engelen, Melanie Rozema & Jeroen Teunissen,
Gerrit Uittenbogaard & Natasja Martens, Michiel Keuper &
Francisco van Bentem, and Alexander van Slobbe.
The
Dutch Fashion Foundation presents work by various designers
Olympus Fashion Week
Bryant Park
September 2005
Contact: Abe Gurko, Space Downtown, 212 352-9968 or abe@spacedowntown.com
As part of a three-year effort to introduce the work of some
50 emerging Dutch fashion designers to an American audience,
the Dutch Fashion Foundation launches a campaign that will include
various fashion shows, salons de couture, and exhibitions. The
foundation represents designers such as Mada van Gaans, Bas
Kosters, Spijkers & Spijkers, Keupr/Van Bentm, Wolf, Oscar
Suleyman, Melanie Rozema, Jeroen Teunissen, Katrin Neyer, Monique
van Heist, Percy Irausquin, Jan Timiniau and Angelos Bratis
among many others. During the Olympus Fashion Week, the foundation
will present the first ever Dutch fashion show in the tents.
Tord
Boontje Solo Exhibition
Cooper-Hewitt National Design Museum
2 East 91st Street
September 30, 2005 - March 19, 2006
Contact: Press Office, 212-849-8420 or cooperhewittpress@si.edu
Innovative Dutch designer Tord Boontje will be showcased in
the third installment of Cooper-Hewitt, National Design Museum's
acclaimed Solos exhibition series. Solos: Tord Boontje heralds
not only his first museum exhibition in the United States, but
also the opening of Cooper-Hewitt's new Ground Floor gallery.
To mark this occasion, Boontje, rather than simply exhibiting
objects, will experiment with new materials and ways of relating
to a specific site. His new "True Love" installation--one
of the first he has ever created--is an opportunity for the
Museum to introduce the designer's "decorative, anti-Modernist"
design aesthetic to an American audience.
Colors:
Viktor & Rolf and KCI
Cooper-Hewitt National Design Museum
2 East 91st Street
December 2, 2005 - April 9, 2006
Contact: Press Office, 212-849-8420 or cooperhewittpress@si.edu
Dutch design duo Viktor & Rolf (Viktor Horsting & Rolf
Snoeren), in collaboration with KCI, selected 80 works from
the Kyoto Costume Institute' s extensive collection of 11,000
objects for the exhibition Colors at the Mori Art Museum in
Tokyo (October 2004). The exhibition examines relationships
between colors, feelings and function in historical and contemporary
costume from around the world, and includes work by Azzedine
Alaïa, Cristbal Balenciaga, Coco Chanel, Christian Dior,
Dolce & Gabbana, Mariano Fortuny, Christian Dior by John
Galliano, Jean-Paul Gaultier, Rei Kawakubo, / Comme des Garcons
, Issey Miyake, Robert Piguet, Emilio Pucci, Yves Saint-Laurent,
Elsa Schiaparelli, Viktor & Rolf, Madeleine Vionnet, Junya
Watanabe, Vivienne Westwood, and Yohji Yamamoto. Cooper-Hewitt
National Design Museum will be the exclusive U.S. venue to present
this show.
Solo
exhibition Claudy Jongstra
Moss
146-150 Greene Street
New York NY
(Date pending)
Contact: Franklin Getchell, 212-204-7100
Partly primitive, partly animal, part magic, the felt textiles
of Claudy Jongstra are unique in their rough sophistication.
Some seem to come straight from the back of the beast, others
are worked with a finesse that makes them a statement in raw
elegance. For Jongstra uses only raw materials - wild silk,
wild linen, wild camel, wild cashmere and especially wild wool
- which she then felts and treats with original techniques that
result in some of the most creative fabrics ever seen. Felt
is her instinctive fabric, one she never tires of reinventing
for clients as varied as Christian Lacroix, Donna Karan, John
Galliano, SO by Alexander van Slobbe, Hella Jongerius, Steven
Holl and many others. This will be Jongstra's first solo exhibition
in the United States.
Simply
Droog: 10+ Years of Avant-Garde Design from the Netherlands
Museum of Arts and Design
40 W 53rd St
(Date pending)
Contact: Patrick Keeffe, Public Relations, 212-956-3535, or
patrick.keeffe@madmuseum.org
The design network Droog Design celebrates its tenth anniversary
with the international exhibition, Simply Droog: 10+ years of
avant-garde design from the Netherlands. A Droog Design restrospective.
The network's history, products and projects through today will
be presented. The exhibition consists of two parts, with the
first part focusing on the history of Droog, told through textile
installations, photographs, videos, drawings, models and finished
products. A shop, with products for sale and 'testing', comprises
an important element of the exhibition. Ten thematic rooms build
the second part of the exhibition, in which the visualization
of the following Droog Themes is manifest: 'Use it again', 'Famiar';
Not so Familiar', 'Open Concept', 'The inevitable Ornament',
'Simplicity', 'Irony', 'Tactility', 'Experience', 'Hybridization'
and 'Form follows Process'. Each room has an individual atmosphere
and quality. Among the many designers presented in the exhibition
will be Tejo Remy, Eibert Draisma, Marti Guixe; Jurgen Bey,
Cynthia Hathaway, Konstantin Grcic, and Gijs Bakker.
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