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© Trend Union

Li Edelkoort is the art director and co-publisher of the magazines View on Colour and Bloom: A Horti-Cultural View. She is the founder and head of Trend Union, the Paris-based trend forecasting service, and president of Edelkoort Inc., the American consulting corporation. She is director of the renowned Design Academy in Eindhoven, The Netherlands. Dutch by birth, Parisienne by choice, international in outlook, futurist Li Edelkoort knows what the needs, lifestyles and choices of the global community will be two years from now and beyond. Leading manufacturers of products for the environment, automotive, home, office, garden, textile, fashion and beauty industries seek out her advice, creative ideas, and intuition in developing their own lines, services and marketing strategies.

Manon Schaap: In November 2002, Manon became a partner and creative director at United Publishers S.A.S., the Paris-based company that publishes the inspirational trend forecasting magazines, View on Colour and Bloom. Prior to this, Manon worked as the creative manager at Jill Sander for three years. She then started her own company, consulting on image and product strategy for a wide variety of clients, from high-end fashion brands to designer fragrance houses and luxury department stores.

Tet Reuver is the manager of commercial and cultural affairs at the Design Academy Eindhoven, Europe's leading design institution. A former graduate of the school, Tet studied alongside Hella Jongerius and Jurgen Bey, and her final project, an inflatable bathtub, was later included as part of Droog Design. Today she oversees the public role of the Academy, the securing of private funding, and the coordination of national and international exhibitions. She is currently organizing 'Dutch Masters' a new summer course in conceptual Dutch design which debuts in the summer of 2004 at the Academy. She has led commercial projects developed by students in close cooperation with well-known international industries such as Unilever, Renault, Swarovski and Bacardi-Martini. Tet has also headed the now-famous Improvvisare project, in which students improvise products from locally-sourced materials upon arrival in a city; after its success at the Salone del Mobile in Milan and Tokyo's Designers' Block, Improvvisare now comes to New York for Downtown 2004 at The Chelsea Hotel.


For more information visit:

- www.edelkoort.com

  

Trend
Union

Monday, May 17, 2004 - 9am to 12:30pm

LI EDELKOORT invites you to a full morning seminar


9:00am: Doors open - coffee served


9:30 am: Li Edelkoort - Fall/Winter 2005 Fashion Audiovisual Presentation
"Machinery of Emotions,"
Colors, Materials, Trends and Strategies

Fee: $225 for non-Trend Union clients

 

10:45am: Short break

 

11:00am: Manon Schaap - View on Colour #27, Summer 2006 Audiovisual
Presentation "Summer Dressing"

11:20am: Li Edelkoort - Lifestyle 2006 Audiovisual Presentation
Home and Interiors, Product Design, Beauty & Personal Care and more

12:10pm: Tet Reuver - "Improvvisare New York," by the Design Academy Eindhoven, The Netherlands, at "Downtown 2004" exhibition at The Chelsea Hotel

Fee $125 for all

Combination fee for the full seminar: $300

 

Location: HAFT AUDITORIUM
Fashion Institute of Technology
27th Street between 7th & 8th Avenues
Building C, 2nd Floor
New York, NY 10001


Please e-mail, fax, phone or mail the names of the attendees to Edelkoort Inc., along with a contact name, phone number and address, so that Edelkoort Inc. can send you tickets of admission.



Edelkoort Inc.
The Firehouse
604 East 11th Street
New York, NY 10009
Tel.: 212-420-7622
Fax: 212-420-77624
E-mail: info@edelkoortinc.com